some samples of clipped "plush" coats on a double-coated breed
Definitely looks like a Pomeranian to me, just one that's been shaved so the coat grew back all short and rough -
I've seen a number of them like that.
Where is it 'rough'? - that sounds like it's ragged, or different lengths? I'm not sure what part is rough, or is it "all"?

onder: I can't see any rough areas, such as a wire coat has, or a coarse coat.
On the dog's sides, i can clearly see the tips of intact guard-hairs projecting from the underlying layer, so this dog hasn't been recently clipped; the coat has shed-out & re-grown, if s/he was ever stripped down.
The other thing that confuses me is that clippered coats come back
softer, not harder / harsher; that's why wire-coated or bristle-coated dogs are always recommended to be hand-stripped, never to be cut with clippers.
Once clipped, they have more-open, softer textured coats, which don't shed water & dirt the way hard, hand-stripped coats do. // Many pet-dog groomers don't know how to hand-strip, or flat-out won't do it - clippering is faster, not so tiring on the hands, & doesn't require moving from area to area to avoid irritating the dog's skin.
if we were looking at a double-coated dog who'd been shaved / clippered & the cut coat hadn't
shed out & grown-back, we'd see a
'plush' coat:
all one length, the guard-hairs would be the same length as the undercoat & thus hidden, & the dog would look sorta like a stuffed toy - the plush look seems fake, as it's so regular in length. The dog looks upholstered, instead of furred.
Some photos are attached, see the difference in clipped areas, all one length & resembling stuffed toys, vs the soft feathering that edges the unclipped ears & body?
Some of these dogs are all-natural [combed, not clipped, just the undercoat raked out], others are plush-clipped in some areas & left long on others. I have not seen a single Golden in the show-ring for a decade with un-clippered ears, & natural feather.

It's a shame, IMO.
the FIRST photo is a 4-MO pup, in puppy coat [no feathers yet, just a little extra length on the hair of her pinnae].
http://www.dogforum.com/attachment.php?attachmentid=213722&stc=1&d=1507519407
2nd is a cream M pup, ~5-MO, body still in puppy coat, ears more grown-out
http://www.dogforum.com/attachment.php?attachmentid=213730&stc=1&d=1507519407
3rd an adult red M, undercoat raked, bib clippered
http://www.dogforum.com/attachment.php?attachmentid=213738&stc=1&d=1507519407
4th a red M, he looks natural, *but* ears were clippered - see the featherless edges?
http://www.dogforum.com/attachment.php?attachmentid=213746&stc=1&d=1507519407
a Senior straw-blonde, his ears were clippered
http://www.dogforum.com/attachment.php?attachmentid=213754&stc=1&d=1507519407
#6 [left to Rt, middle pic, 2nd row], is a HAND-stripped Irish Terrier
http://www.dogforum.com/attachment.php?attachmentid=213762&stc=1&d=1507519407
#7, adult M, clipped, scissored, & sculpted for the show-ring
http://www.dogforum.com/attachment.php?attachmentid=213770&stc=1&d=1507519407
The LAST photo is an adult dog who won't resemble a Golden when she's done - clippered to a 1-inch long all-over plush, no feathers anywhere. He looks bald. [Probly feels bald, too - such a short coat makes him susceptible to sunburn, poor fella.]
http://www.dogforum.com/attachment.php?attachmentid=213778&stc=1&d=1507519407