Hi.
The music undertones in that video is too loud. I couldn't hear what the person was saying, so I quit after 14 seconds.
So, I'm sorry, but I don't know anything more about your product than I did before.
OK, I take this back. I went back to verify my statements were true and scrolled down. There is information on the website underneath the pre order form.
People aren't going to order a product without knowing what it is, and what it does. Slapped in the face with a pre-order form without first knowing what it is this collar is supposed to do, will just lead many people to do what I did first and close the page, so think about your layout.
You want the pre-orders.
Customers want to know why, in a global economic downturn, they should part with what limited funds they have.
So, to the product.
The collar is a traffic light system: Red: Dog needs a walk. Amber: Dog's meh. Green: Dog's happy. A fourth screen (green with a red circle) means "gimme a treat".
This insults the owner's intelligence and the bond between owner and dog. Dogs have co-evolved alongside us for millennia - they know us better than we know ourselves. They don't need a smart collar to tell us we need to take them for a walk, they've been more than capable of doing that themselves for generations.
Likewise, as an owner, I
know how long it's been since their last walk (because I was invariably the one who took them, or arranged for someone else to come and take them), when they're bored, when they need attention or reassurance, and when they're just trying it on.
Nor do I need the "Gimme a treat" function. I give my dogs treats to reward good behaviour. I don't need a collar to tell me when my dog deserves a treat. I just have to think, "did the dog do what I want her to?" Yes? Treat or praise. No? No treat or praise.
So I think this collar solves a problem that simply doesn't exist. I certainly wouldn't part with $125 for something I already know.