Strongly disagree, but that's just because I've never had a problem with any dog I've trained. I think the disconnect here is that it all depends on how you present the solution to the problem and how you're interacting with the dog while you're doing it. It is also strongly situational.Also asking for a behavior after a bunch of unwanted ones IS rewarding the unasked for behavior.
I should mention the dog does not do her "rollodex" any longer, I guess I worded the post poorly. Now she waits calmly or entertains herself near us until we're done what we're doing, because she knows if she's nice and calm, she'll get some attention... though not always a treat. Because we practice NILF she'd probably be overweight if we treated her for everything