Feedback for an "Adopt Don't Shop" Video

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Feedback for an "Adopt Don't Shop" Video

This is a discussion on Feedback for an "Adopt Don't Shop" Video within the Dog Art forums, part of the Other Dogforum Interests category; Hi guys, I'm working on a new whiteboard video for an "Adopt Don't Shop" campaign. Take a look: https://www.youtube.com/watch?v=kWaeD9KLAG8 https://www.youtube.com/watch?v=kWaeD9KLAG8 Please let me know what ...

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Old 08-20-2018, 05:43 AM
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Feedback for an "Adopt Don't Shop" Video

Hi guys,

I'm working on a new whiteboard video for an "Adopt Don't Shop" campaign.
Take a look:


Please let me know what you think, your feedback is much appreciated!
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Old 08-20-2018, 07:15 AM
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You lost me in the last part... the hospital bed with the 80% number - what is that? Same with the 50% number at the front - what does it represent?



The two dogs saying 'you can save me' etc... not clear if they're from shelters or pet shops (need more emphasis on the cost too IMO - so much cheaper to adopt).



Things you could improve on...


No emphasis that buying from pet shops encourages puppy mills to breed more (so many people already think that they are 'saving' the puppies from puppy mills when they buy one).
No mention of the health and temperament issues you can get from puppies from puppy mills (although I suppose it's the case for some shelter dogs too)

Not enough emphasis on the horrible conditions of dogs in puppy mills (left alone in tiny dirty cages - it's not just about the lack of human companionship)
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Old 08-20-2018, 08:49 AM
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Thank you Francl27, this is very helpful.

The 80% is the percentage of euthanized that are healthy (but still get euthanized).
The 50% is the perc of US households that own a dog
The voiceover mentions these, but it seems I have to improve it.
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Old 08-20-2018, 08:57 AM
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ASPCA tuned me out instantly - will not adopt from them, will not give them money, they kill pets. Can't stand the ASPCA. I'll get a dog anywhere but there, preferably a reputable breeder but, I'd go with a one time back yard or accidentally bred before the ASPCA.
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Old 08-20-2018, 09:20 AM
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Originally Posted by Halo View Post
ASPCA tuned me out instantly - will not adopt from them, will not give them money, they kill pets. Can't stand the ASPCA. I'll get a dog anywhere but there, preferably a reputable breeder but, I'd go with a one time back yard or accidentally bred before the ASPCA.
I pulled some relevant stats from their website, which was actually recommended to me by a local rescue org. I wasn't familiar with ASPCA, but I never expected that they would actually kill dogs. I will remove all their mentions from the video.

Thanks Halo!
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Old 08-20-2018, 09:39 AM
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Originally Posted by ladybugny View Post
Thank you Francl27, this is very helpful.

The 80% is the percentage of euthanized that are healthy (but still get euthanized).
The 50% is the perc of US households that own a dog
The voiceover mentions these, but it seems I have to improve it.

Ok that's the thing though - you want people to understand the message without the voiceover. They should be able to understand everything without needing the sound on (a lot of people are at work or whatnot and can't put the sound on). Personally, I'd aim for that.


Nothing about the ASPCA here, but I'd just mention shelters in general.
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Old 08-20-2018, 01:02 PM
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It is a very cute video, I enjoy the animations.

I will say (as someone who gets their dogs exclusively from Breeders), you sort of lump breeders and pet stores together, which is fairly offensive to people who do their research as well as ethical breeders working to preserve their breed.

Just a thought.
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Old 08-20-2018, 05:58 PM
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Originally Posted by Shandula View Post
It is a very cute video, I enjoy the animations.

I will say (as someone who gets their dogs exclusively from Breeders), you sort of lump breeders and pet stores together, which is fairly offensive to people who do their research as well as ethical breeders working to preserve their breed.

Just a thought.
The point in campaigning for adoptions is to bring awareness to getting people to adopt dogs that already exist vs adding to the over-population of dogs and cats by purposefully breeding them. Or even adding to the population simply by not getting your pet spayed or neutered. Even if it is to "preserve" the breed. I understand your point and why the ad is offensive, but their point is that too many healthy animals are dying because there aren't enough people adopting the animals that are already living.

I've recently started watching the series, Dr. Jeff, and he makes excellent points in why it's so vital to spay and neuter and to adopt vs buying a pet. Over population is a massive problem and there needs to be more awareness of it.

I really like the campaign. There was a bit too much information squeezed in to soak up, but it's important to educate the need to adopt.
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Old 08-20-2018, 06:15 PM
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Originally Posted by DogFaming View Post
The point in campaigning for adoptions is to bring awareness to getting people to adopt dogs that already exist vs adding to the over-population of dogs and cats by purposefully breeding them. Or even adding to the population simply by not getting your pet spayed or neutered. Even if it is to "preserve" the breed. I understand your point and why the ad is offensive, but their point is that too many healthy animals are dying because there aren't enough people adopting the animals that are already living.

I've recently started watching the series, Dr. Jeff, and he makes excellent points in why it's so vital to spay and neuter and to adopt vs buying a pet. Over population is a massive problem and there needs to be more awareness of it.

I really like the campaign. There was a bit too much information squeezed in to soak up, but it's important to educate the need to adopt.

Definitely a good point. I'm getting a purebred next but I'm still feeling pretty guilty about it.. and I always tell people looking for a dog and don't know what breed to get to just look at rescues and shelters...
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