Here is one possible translation for this ingredient list...
Chicken By-Product Meal: feathers, beaks, guts, toenails, heads... still the best ingredient in this food as at least it is a named meat product
Whole Grain Corn: food allergen, cheap source of calories, little nutritional value, not a natural food for carnivores and poorly digested.
Brewers Rice: waste product of beer industry, cheap calories, little nutritional value
Powdered Cellulose: SAWDUST!!! (this is what they use to make this an "oral health" food. It makes the food crunchier so supposedly it scrapes the teeth...)
Soybean Mill Run: Not even the whole soybean, which in itself is not a canine food anyway
Animal Fat: any old source of rendered fat, possibly from dead, down, diseased animals, road kill, used fat from restaurant fryolators etc.
Soybean Oil: might be OK...
Chicken Liver Flavor: are you kidding? just the flavor?
Flaxseed: a popular trendy ingredient, too far down the list to add much nutrition, and also many dogs have trouble digesting it.
Potassium Chloride, Iodized Salt, Choline Chloride, Vitamin E Supplement, vitamins (L-Ascorbyl-2-Polyphosphate (source of vitamin C), Vitamin E Supplement, Niacin, Thiamine Mononitrate, Vitamin A Supplement, Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Riboflavin, Folic Acid, Vitamin D3 Supplement), Taurine, minerals (Ferrous Sulfate, Zinc Oxide, Copper Sulfate, Manganous Oxide, Calcium Iodate, Sodium Selenite), preserved with Mixed Tocopherols and Citric Acid, Phosphoric Acid, Beta-Carotene, Rosemary Extract.
Vitamins and minerals added to keep the dog from having blatant deficiency diseases, plus some nice sounding things to placate the owners "rosemary extract" maybe a molecule or two per bowl!
In summary, the best ingredient in this list is the first one, and other than that this is little more than vitamin fortified cheetos for dogs.
As I keep saying, the pet food industry is interested in making money, not in putting together an ideal diet for your dog. Its truly shameful.
There are better kibbles out there, but you'll spend more. You can also just feed your dog human food from the supermarket for about the same price and he'll probably do better! But that is another story entirely. ;-) There are threads out there on raw and homemade diets if you were interested in an adventure.
PS... this may be interesting to you
http://www.dogfoodanalysis.com/dog_f...t=1382&cat=all